Flowers for Her (you)

This Valentine's Day, we're not expecting flowers. We're giving them to ourselves.

Because we've learned something fundamental: we don't need anyone else to blossom. We only need ourselves, our strength, our light, our self-love.

The True Story Behind Valentine's Day

Before we talk about romantic love, let's talk about history. Because Valentine's Day, like so many other celebrations, has much older and wilder roots than we've been told.
Long before the Christian saint existed, the Romans celebrated Lupercalia every February 15. It was a pagan festival dedicated to fertility, to the rebirth of nature after winter. During these celebrations, young men ran half-naked through the streets of Rome with whips made of goat skin, striking women who volunteered, believing that this would bring them fertility.

It was wild. It was erotic. It was a celebration of the body, of nature, of the power of reborn life.

But of course, when Christianity became the official religion, these “immoral” pagan celebrations had to disappear. In 496, Pope Gelasius I attempted to abolish Lupercalia. And to replace it, he created the feast of St. Valentine's Day one day earlier, on February 14, thus Christianizing a celebration that had always been about fertility, life, and rebirth.

Do you see the pattern? For centuries, we have been told that romantic love must be approved by religion, by marriage, by “decency.”
 They transformed a celebration of the body and fertility into a story of Christian martyrdom.

And Flowers? They Have Their Own History Too

The tradition of giving flowers on Valentine's Day did not arise from pure romanticism either. According to legend, Saint Valentine (the priest who married couples in secret, defying Emperor Claudius II) fell in love with Julia, the blind daughter of his jailer. Before he was executed, he miraculously restored her sight. Grateful, she planted a pink-flowered almond tree on his grave as a symbol of love.
A beautiful story, right?

But here's the problem: for centuries, flowers became something that women expected to receive. We didn't choose them. We waited for them. As if our value depended on someone else deciding to give them to us.

Red roses became the symbol of passionate love... that someone else had to show us. Aphrodite, the Greek goddess of love, adored roses, and anyone who wanted to win her heart had to give them to her. See the pattern again? Always waiting. Always receiving. 

Flowers for Her: Rewriting History

What if this year we wrote a different story?
What if, instead of waiting for flowers that will wilt in a week, we gave ourselves flowers that last forever?
What if, instead of celebrating the love that “someone” has for us, we celebrated the love we have for ourselves?
Flowers for Her is not a campaign. It is a statement.
A declaration of emotional independence.
A reminder that we don't need anyone but ourselves to flourish.

The Most Important Love Is You

For years, February reminded us that we had to wait. Wait for someone to choose us, celebrate us, give us roses that would wilt in a week. 
But what if this year is different? What if this February 14th we celebrate the love that has always been there, the love that never fails us and will be there until the day we leave: the love for ourselves. 

Because if the ancient Lupercalia celebrated fertility and the rebirth of nature, we can celebrate our own rebirth. The moment we stop waiting and start being.

This Valentine's Day, Invest in Yourself
We're not saying romantic love isn't beautiful.
It is. But first and foremost comes self-love.
The kind that sustains you when everything else fails.
The kind that reminds you who you are when the world makes you doubt yourself.
Giving yourself glass flowers this Valentine's Day is a reminder that:

You deserve to celebrate yourself every day, not just when someone else decides to.
Your beauty is permanent, and you are enough, exactly as you are right now.

 

How to Wear Your Glass Flowers

Our floral jewelry is as versatile as you are:

• Wear them on a date with yourself (yes, those count too).
  
• Pair them with your most basic outfit to elevate your day.
• Wear them as your self-love charm.
• Give them to that friend who also needs to blossom

Each flower is made from recycled glass, because we know you care about the planet as much as you care about yourself. We don't use molds or mass production.

Each piece is unique, blown using traditional lampworking techniques.
The packaging is also recycled. Because loving the planet is part of loving yourself.

Bloom for Yourself, Not for Anyone Else

This February 14, when you see couples with bouquets of roses, smile.

Because you will be carrying flowers that will never wilt, flowers that you chose for yourself, flowers that remind you every day that you don't need anyone but yourself to bloom.
Ready to give yourself your own flowers?

           

 

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